Psychology of Persuasion – Instant Persuasion Using Tendencies and Passions
It’s easy to influence people if you know how to apply the psychology of persuasion. In this article, I’ll show you some instant persuasion strategies to persuade prospects to become buyers – using current trends and their passions.
Ready to use the power and psychology of persuasion to sell more products and get what you want from others? Continue reading…
Instant persuasion using trends
If you can associate your product with the hottest trend, you will definitely achieve great success.
When a well-known international Olympic event takes place, you will notice sponsors associating their product with the occasion. You will see them paying handsomely for the right to claim that their product is the «official shoe» or the «official drink» of this Olympic event.
This psychology of persuasion is effective thanks to the law of association. You associate your product with something that is currently trending or in demand.
You don’t have to pay a high price to join the trends. You can simply put trending information in your sales message that associates it with the product. For example, you can say something like:
«If Mr. ABC advises you, you are on your way to becoming the Harry Potter of life coaching.»
Associate yourself, your company, your product or service with the hottest trends of the moment. Some websites will notify you when new trends or stories emerge.
They understand:
news.google.com
news.yahoo.com
msnbc.com
cnn.com
cnet.com
To save time, you can subscribe to their RSS feeds to be automatically alerted when buzz-worthy stories arrive.
Instant persuasion using passions
Your friend loves magic and you’re selling a course on how to make money on the internet. You can integrate the 2 themes together so that your material can be associated with their passion. You can say something like «This Houdini Internet Marketing Course magically escapes the rat race by teaching you step by step how to earn big profits online in the shortest possible time».
Again, this persuasive technique associates your product with your prospect’s passion. It is important to first establish a relationship with him and, of course, to know his values in order to have an idea of his passions.
To know its values, you can ask questions like:
“What is most important to you (attending this event, buying this
courses, etc.)»
«What do you value in a (company, car, etc.)?»
Now that you know how to apply the psychology of persuasion using trends and passions, how will you use this knowledge to succeed in your businesses? Here is a tool you can use to predict the potential popularity and origin of a trend:
http://www.google.com/trends
